With its very inception in the web development arena, PHP has transformed the tradition in which dynamic websites were developed earlier. When a user thinks to go further with the idea of creating a dynamic website, a number of things come in his mind. These aspects include its flexibility, usability, scalability and its user friendly nature. Thanks to this widely acclaimed open source programming language that stormed the web development floor to make the web developers able enough to accomplish all above mentioned criterion with deep impact. Let's discuss the factors that make this language highly adaptable with critical web development environment.
An open source programming language: Being an open source server side programming language, PHP is available free of cost and quite easy in coding. PHP is very efficient on multi-platforms like Windows, Linux, and UNIX and recognized by the web developer community as the most suitable language for developing dynamic web pages. Due to its availability as the open source programming language, user's systems do not required much of the processor space and thus doesn't impact the system speed.
A dynamic programing language: PHP works in the close correlation of HTML in order to display dynamic contents and other related elements on the page. Only code that's written inside the its delimiters is parsed by the PHP. Anything written outside its delimiters is sent to the output directly and PHP doesn't parse it.
Less Resource utilization: Using PHP and its procedures in during the web development process doesn't require huge chunk of system resources. It loads and executes functions and processes very quickly as it uses Apache module written in C language. Working compatibility of PHP with other software is also very commanding and swift.
Dynamic Content Management:
Gone are the days when managing content was the biggest headache for the web developers. With very advent of the PHP in the web development arena, creation of the dynamic content is became very simple. All one have to do is to put the entire content at a central database server. Web developers write code for fetching the contents from the database as need arise.
Below listed are some of the basic points one need to know about PHP:
Easily available coding libraries
An open source programming language
Numerous Several HTTP server interfaces
Database support with MySQL, MS SQL, Oracle, Informix, and PostgreSQL etc.
Very similar with C and java
Platform compatibility
Sunday, August 1, 2010
Money Online
Web 2.0 is a modern platform that allows people to connect, interact with the websites and with each other and share information online. So, Web 2.0 encompasses blogs, social network sites like Facebook, Twitter, YouTube and also the social bookmarking sites like Digg, Tumblr, StumbleUpon, etc. What affiliate marketers need to do to assist their quest to make money online is to harness all of this Web 2.0 traffic to their advantage in affiliate sales.
Every single affiliate marketer loves nothing more than free traffic and Web 2.0 has enabled this to be a huge possibility. In fact Social networking has become a fundamental part of any affiliate marketers Arsenal.
The idea is to promote your products and not pay once cent for advertising by getting your squeeze page URL around the most popular of the Web 2.0 community. As you do this it gets passed around by the community and creates highly target traffic back links to your website.
There are still many thousands of marketers who do no use this method and prefer to pay for their traffic and they are really loosing out on the power of Web 2.0. To start you need to sign up to most popular of the free account sites and start to build your Web 2.0 community with links for your website, where hopefully you will then collect subscribers. In addition you can create multiple user profiles and link them to one another through the URL links. By creating multiple user profiles for related topics, you drive your website ranking upwards.
These sites are also great place to place videos. Where millions of people will share the ones that appeal to them, which spreads your message around the community, which should drive traffic to your website.
Every single affiliate marketer loves nothing more than free traffic and Web 2.0 has enabled this to be a huge possibility. In fact Social networking has become a fundamental part of any affiliate marketers Arsenal.
The idea is to promote your products and not pay once cent for advertising by getting your squeeze page URL around the most popular of the Web 2.0 community. As you do this it gets passed around by the community and creates highly target traffic back links to your website.
There are still many thousands of marketers who do no use this method and prefer to pay for their traffic and they are really loosing out on the power of Web 2.0. To start you need to sign up to most popular of the free account sites and start to build your Web 2.0 community with links for your website, where hopefully you will then collect subscribers. In addition you can create multiple user profiles and link them to one another through the URL links. By creating multiple user profiles for related topics, you drive your website ranking upwards.
These sites are also great place to place videos. Where millions of people will share the ones that appeal to them, which spreads your message around the community, which should drive traffic to your website.
Local Service Providers
Don't think that because you are not a retailer or have a strong presence in your community that you do not need to develop an online presence. It is a fact that most people begin any search for an organization, a service, or a product by conducting online research. You will be invisible to this audience and may be missing out on significant business opportunity by not capitalizing on this comparatively inexpensive marketing opportunity. People simply do not use print phone directories anymore; they turn to search engines like Google®, Bing®, and Yahoo!®
Things to Consider
Get online or evaluate your current website. If you're not online yet, there is a multitude of free website builder tools available online, and typically, they offer templates that are easy to use and will help you at least have a one-page site that can explain to potential customers who you are, what you do, and instruct them on how to get in touch with you.
Compare web hosting packages to find one that fits your needs and budget now and offers flexibility for future growth.
Basic website elements:
A logo unique to your business or organization
Colors, fonts, images coordinated to unify your brand
Contact information
Clear outline of your services and service areas
A brief outline of the company or organization, including a mission statement or vision if relevant
For search engine optimization purposes, you will want the page or pages have a sufficient amount of content, at least 200 words per page.
Use your company name a few times, as well as identify the key terms that customers may use when looking for your company: This will make it easier to find your company locally.
Your website can also serve as a marketing tool. Once you cut your teeth on getting the site up or revising it and using your regular marketing outlets to advertise its existence, you'll be ready to accelerate your online efforts.
Marketing your Online Presence
Online marketing doesn't have to be intense or daunting. You can do a few simple things to get the ball rolling, then proceed as time, budget and skills develop.
Submit the site to directories
Register your site with Google. This will allow your site to appear when a searcher enters keywords related to your company in the search engine.
Look for directories that are industry related or locally collected. Many users may turn to these lists to find area providers of certain services. Typically, if a customer is using this method of finding service companies, they just want to get a phone number to call and speak with someone, set up an appointment, or drive to the local storefront. This plays right into your hands.
Geo-Targeting
Geo-targeting is a search engine optimization (SEO) term. It uses geographic keywords in your site content and in the behind the scenes coding of your website to make sure your site is more likely to be found by the right audience. As you add pages to your site, add content, or undertake online marketing, you'll want to make sure you target your service region with location-rich keywords (e.g., Oskaloosa Baptist ministry or Italian cultural organizations Chicago).
Geo-targeting offers two distinct advantages:
Better targeting of the right customers
Maximize your SEO dollars
SEO efforts are aimed at gaining rankings and PPC campaigns provide a way to attract people to your site. But any effort is only as good as the amount of actual business that closes. Geo-targeting to get the right customers to your site is a critical step for a small, local business. You can look at some Web hosting companies for tips to get started.
And Beyond
Once you have a website up and have begun online marketing, targeting a local audience, you can do a few other things to expand your presence, such as:
Adding pages and articles to your site regularly
Hosting a blog on your site
Contributing to other industry blogs and linking to your site
Offering online scheduling or form downloads
Things to Consider
Get online or evaluate your current website. If you're not online yet, there is a multitude of free website builder tools available online, and typically, they offer templates that are easy to use and will help you at least have a one-page site that can explain to potential customers who you are, what you do, and instruct them on how to get in touch with you.
Compare web hosting packages to find one that fits your needs and budget now and offers flexibility for future growth.
Basic website elements:
A logo unique to your business or organization
Colors, fonts, images coordinated to unify your brand
Contact information
Clear outline of your services and service areas
A brief outline of the company or organization, including a mission statement or vision if relevant
For search engine optimization purposes, you will want the page or pages have a sufficient amount of content, at least 200 words per page.
Use your company name a few times, as well as identify the key terms that customers may use when looking for your company: This will make it easier to find your company locally.
Your website can also serve as a marketing tool. Once you cut your teeth on getting the site up or revising it and using your regular marketing outlets to advertise its existence, you'll be ready to accelerate your online efforts.
Marketing your Online Presence
Online marketing doesn't have to be intense or daunting. You can do a few simple things to get the ball rolling, then proceed as time, budget and skills develop.
Submit the site to directories
Register your site with Google. This will allow your site to appear when a searcher enters keywords related to your company in the search engine.
Look for directories that are industry related or locally collected. Many users may turn to these lists to find area providers of certain services. Typically, if a customer is using this method of finding service companies, they just want to get a phone number to call and speak with someone, set up an appointment, or drive to the local storefront. This plays right into your hands.
Geo-Targeting
Geo-targeting is a search engine optimization (SEO) term. It uses geographic keywords in your site content and in the behind the scenes coding of your website to make sure your site is more likely to be found by the right audience. As you add pages to your site, add content, or undertake online marketing, you'll want to make sure you target your service region with location-rich keywords (e.g., Oskaloosa Baptist ministry or Italian cultural organizations Chicago).
Geo-targeting offers two distinct advantages:
Better targeting of the right customers
Maximize your SEO dollars
SEO efforts are aimed at gaining rankings and PPC campaigns provide a way to attract people to your site. But any effort is only as good as the amount of actual business that closes. Geo-targeting to get the right customers to your site is a critical step for a small, local business. You can look at some Web hosting companies for tips to get started.
And Beyond
Once you have a website up and have begun online marketing, targeting a local audience, you can do a few other things to expand your presence, such as:
Adding pages and articles to your site regularly
Hosting a blog on your site
Contributing to other industry blogs and linking to your site
Offering online scheduling or form downloads
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